Why has Athleisure become so popular? The rise of athleisure brands

Why has Athleisure become so popular? The rise of athleisure brands

“Athleisure” refers to the style of clothing that combines elements of casual and athleticwear. Today, stores and brands specializing in everyday activewear have popped up in malls and shopping centers around the world. Athleisure’s popularity has grown considerably over the past few years, and here are a few reasons why people continue to love this versatile and sporty style:

It's comfortable - In the past, leggings, hoodies, and sweatpants have been considered “lounge wear”, and were typically only worn in the house when relaxing. The rise of athleisure fashion shows a trend in comfortable clothes being worn outside of the house. If you’re looking for a style that allows you to look put-together with little effort and tons of comfort, athleisure is for you.



Check out comfortable lounge sets here



It's convenient - Athleisure allows a seamless transition from being active to completing daily tasks. The simplicity of athleisure works in any setting. People love the ability to head right from a workout to running errands without having to change their outfit. Since athleisure is growing in popularity, it’s also easy to find virtually anywhere!

Shop athleisure collections here

Rise in health and fitness lifestyles - Especially with the start of a new year, people are more and more inclined to set and work towards goals relating to fitness. Heading to the gym can be hard, but investing in workout clothes can be a way to stay motivated. It helps when workout clothes are cute and comfortable, which is the basis of the athleisure style.

Follow navano's Instagram for fitness and lifestyle content here

Fashion evolves - The fashion industry has seen a trend in clothing that merges style and function. Athleisure is a growing fashion style because of this, erasing the boundaries of traditional sports fashion, casual clothes, and high-end, sophisticated looks.

Read last week's blog about how to style athleisure here.

Regardless of what you wear and how you style it, it's safe to say that athleisure is definitely a trendy style to adopt if you're looking to change up your wardrobe. 

Blog by Sophia Rozanski

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